ASDA Ahead of the game
6th Oct 2008
The future of games magazines seems to be evolving. The massive success of computer games such as World of Warcraft and Call of Duty (to name but a few) has changed the way people are now gaming. The complex plots and sub plots, increasing intricacy and ability to play online have opened up a world of new opportunities for gaming companies to communicate to their players. The magazines enable the games to become part of the user’s way of life, allowing the games message to be kept up-to-date and personal.
In 2008, Creation’s Marketing and Insight Teams pre-empted the growing need for gaming magazines and launched Asda’s Games Magazine. The Marketing Team worked to promote the rising significance gaming has on people’s lifestyles. The magazine was free across all Asda stores and with two issues produced at 1.5million copies each, the magazine became the biggest ever single games magazine in the UK.
As games become all the more elaborate and online communications become more widely used, it is only inevitable the integration of interactive computer games in to our lives will become more and more commonplace. With the use of marketing and insight services such as Creation’s, companies can stay ahead of the game and make sure that their products impact the next wave of lifestyle gaming.
Published by
Jason Burrows, Managing Director
jason@creationagency.com, 07764 898000
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