Davina Fit
17th Feb 2010
During December 2009, using our relationship with 2 Entertain (the UK’s leading independent publisher of video and music.) Fitness 2XU teamed up with the launch of Davina McCall’s new workout DVD ‘Davina Fit’.
In this exciting new workout DVD Davina’s message is simple, to get her viewers FIT using 5 easy to follow routines;
Aerobics Fit – This is a brilliant non-stop fat-burning fest with lots of cool new moves.Top Fit – Fabulous toning exercises for your top half.
Bottom Fit – Squat-tastic! This workout will help you to get gorgeous legs.
Kick Fit – Kick and punch your way to fitness!
Yoga Stretch – Cool-down and elongate your muscles at the same time.
Throughout the DVD and on the front cover Davina can be seen wearing the fabulous new Fitness 2XU Spring/Summer ’10 range including the Fitness Sports Crop in White and Cross Belted Hot Pants in Charcoal / Silver.
As well as supplying Davina with clothing to wear throughout the DVD, Fitness 2XU also inserted leaflets into all copies of Davina Fit produced (estimated at 80,000 copies) giving customers the opportunity of purchasing any of the Fitness 2XU range with an additional 15% Off their order.
The outcome – Large increase in brand awareness and successful partnership formed with Fitness 2XU and 2 Entertain.
For more information on Fitness 2XU and to browse the range, visit www.fitness2xu.co.uk
For more information on 2 Entertain, visit www.2entertain.co.uk
For more information or to purchase your copy of Davina Fit, visit www.eplay.co.uk
Published by
Elliot Cole, Tactical Services Manager
elliott.cole@creationagency.com, 07809 657090
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