Fitness 2XU Hitting the ground running...and cycling...and swimming!
6th Aug 2009
At the beginning of August the largest Triathlon exhibition took place alongside the Mazda London Triathlon. Across the expo, events and specialist exhibitions all aspects of the sport are covered, including equipment and clothing ranges. Fitness 2XU went along to launch its brand and stimulate excitement for the new product ranges. Not content with launching the products and soaking up the atmosphere, Creation even entered an intrepid team into the Team Relay Event.
The expo took place at the London’s Excel Centre and with over 50,000 spectators and 13,000 participants (including Creation Agency’s very own team) and provided the perfect opportunity to launch the Fitness 2XU brand. Being at the expo gave the team a fantastic opportunity to do some valuable brand building as well as the opportunity to showcase the Fitness 2XU products. Promoting alongside online retailer, PureTri, Fitness 2XU had a valuable affiliation. To find out more about PureTri go to www.puretri.co.uk
Being able to showcase the two specialised ranges; Body Compass and Black Label, alongside some of the biggest sportswear brands, is an essential element to building brand awareness in the UK market. To find out more about the Fitness 2XU brand and sportswear range go to www.fitness2xu.co.uk
Creation Agency was also proud of its achievements away from the expo with a daring team taking part in the Team Relay Event. Of course it was all done for a good cause with over £1430 being raised for Creation’s nominated charity, Sparks.
Watch our athletes in action on the Creation YouTube Channel
Published by
Kerry Paternoster, Sales & Marketing Manager
kerry@2xufitness.co.uk, 0777 620 3322
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