Reaping the benefits of social media
12th May 2010
Even though the internet has provided us with ideal tools to market ourselves it seems that retailers are still failing to utilise it to its full potential. In a report by dotMailer, businesses are still not using email marketing and the integration of campaigns with social media to their full potential.
By not utilising simple and effective methods, such as links to social networking sites and ‘send to a friend’ options, these marketing strategies fall short of taking advantage of the online culture. According to the report even simple methods such as using personalisation are being ignored.
The possibilities of online marketing are endless. One clever campaign can launch your business into the eye line of millions of potential customers. The time for using email marketing as a quick cheap fix is over. The consumers are looking for instant gratification, even from their marketing.
Despite the rapid increase in social media it seems like retailers have been a bit slow off the mark. With the help of knowledgeable companies, such as Creation Agency, businesses stand a much better chance of reaping the rewards through fully utilising the internet. With an up-to-date understanding of digital marketing and an experienced Retail Team we can offer the expertise needed to push your business forward.
Find out more about our Digital Marketing Services click here.
Find out more about our Retail Services click here.
Published by
Dylan Slaney, Retail Solutions Director
dylan.slaney@creationagency.com, 0870 850 2274
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