Are you EARNing enough leads?
17th Feb 2012
We've talked quite a bit in the past about social media as an opportunity to market your products and services, so what are you doing in this space? What is your Social Media Marketing strategy? How are you listening to what your customers are saying? and how are you reacting?
I wanted to take a minute to update you all on our strategy and how we deploy it with our customers.
We call it our E.A.R.N model.
E is for Engage.
Social media is an excellt platform to go an engage potential customers, both in the B2B market and consumer. If someones purchasing journey starts at Google, then you need to address how you are maximising that opportunity. You may have set up a facebook page, even engaged in Twitter, but did you know that there are over 50 viable social networking sites and over 500 forums, blogs and article sites that your customer may engage with. Engaging isnt about having a minimum presence. Its about going out to market across all the spaces and spreading your message. We can help with that.
A is for Analyse.
We use listening platforms and analysis software to give you a dynamic picture of where you are in the market place. Looking back on a day upto 3 years we can analyse not only what people are saying but in what context and where. We can also measure impact of paid activity through tracking any uplift in chatter.
R is for React.
Whats the point in listening for listening sake. So what if i know that the iPad 3 discussion is driven mainly by men (91%), and that there have been over 4,500 mentions across tweets, facebook and blogs in the last 24 hours. The information is nice to have, but you've got to be able to react and respond to it. And being able to filter those 4,500 to work out whats important, whats negative and what needs dealing with is critical.
N is for Nurture.
There are a lot of individuals out there starting conversations and influencing decisions that may have an impact on your customers. Yes we all know Lady Gaga has nearly 20m followers, but shes also following nearly 150,000 people so its safe to assume she wont hear your requests for a retweet. What you need to know if who is influencing the marketing around your products and services, both positively and negatively and make a plan.
We can do it all or just do the most important pieces for you. It can be always on and strategic or just tactical as a part of a product launch or promotion.
Give us a call. Or tweet us of course @creationagency.