Get the message out
29th Oct 2009
As the postal strikes continue many businesses are looking to keep their direct marketing flowing to their customers. Some are turning to increasingly popular email marketing, while others are turning to alternative distributers. What then is the best option? Both deliver intriguing arguments. Email marketing can offer cheaper and direct message delivery, while others favour the personal and affective direct approach.
Ironically the Royal Mail website offers advice on marketing strategy placing direct marketing as a significant and important form of marketing – which of course it is, as long as it reaches its destination.
Research has shown that both types of marketing make for an impressive argument. Email marketing is about getting in touch with your customers and allowing them the option to click through to your website. It is efficient and gives a sense of control over the business/consumer relationship. Direct mail has been traditionally used to deliver an impact, giving the customer a sense of value.
It is perhaps clear from both arguments that the use of either marketing tool singularly could be detrimental but used together the results can be personal, impactful and efficient. What makes sense is for email marketing to be used to deliver quick and supportive messages, while direct mail builds the foundations and gives a deeper meaning to your company and brand. Maybe during the Royal Mail strikes however email marketing is a more sure-fire way of getting your message out to your customers. As Christmas approaches and retailers are vying for the attention of shoppers getting your message out is essential.
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Published by
Laura Hicks, Copywriter
laura.hicks@creationagency.com,
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