English Heritage Regional Online Campaign
7th May 2009
As there was limited budget for this campaign, we avoided expensive blanket coverage with national title websites and took the approach of implementing strong banner placements on a range of regionally focused websites. We targeted sites which performed very strongly for key search phrases of relevance to our audience, for example ‘days out in the UK’ and ‘family activities in Kent’. It was crucial to take advantage of seasonal peaks. Summer is obviously a key time for English Heritage so the online campaign launched in July and ran through to the end of August.