Somerset Entertainment - music to our ears
11th Mar 2010
During February Creation Agency’s Retail Team and Somerset Entertainment teamed up to install interactive music displays in thirteen Tesco Home and stores nationwide as part of a trial secured with Tesco.
Somerset Entertainment is the leading North American producer and distributor of specialty music, sold internationally through non-traditional retailers using interactive displays. The company’s extensive distribution network includes mass merchants, specialty chains and independent gift stores across more than twenty countries, including the United States, Canada and Europe. Based in Toronto, Canada, the company employs over 150 people at its Head Quarters in Toronto as well as Buffalo Grove, Illinois, Minneapolis, Minnesota, and Essex, England.
The Somerset Entertainment music displays are unique in design as they actively engage customers at the point of purchase by softly playing fifteen second exerts of each CD available on continuous loop. Customers can also then press a title and be directed to any CD available.
With CD’s ranging from Candlelight Romance to Latino Cardio they cater for all occassions from relaxing dinner parties to cardio workouts.
As well adults, there’s also something for the kids. Somerset Entertainment also have a Fisher Price display with CD’s designed to educate, enrich and entertain children.
So how did we do it?...
Two music displays were built, installed and merchandised in each of the thirteen Tesco Home and stores, one Reflections display and one children’s Fisher Price display. The displays were installed in designated locations within the store, preset by the team the week before the installation took place.
On exit, photographic reporting and a detailed audit questionnaire was provided to Somerset Entertainment confirming the installation and that both fixtures were fully operational on departure.
For more information on Somerset Entertainment visit their website at www.somersetent.com
For more information on the Creation Agency Retail Team click here
Published by
Elliot Cole, Tactical Services Manager
elliott.cole@creationagency.com, 07809 657090
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