Determining Facebook and Twitter ROI
6th Jul 2012
As a sales and marketing agency we're now actively building social media elements into most of our marketing campaigns, and achieving strong results, especially when combined as a part of a well thought out and integrated campaign.
What the infographic below from the guys over at InventHelp says is that CEO’s think marketers don’t talk about what really matters: Sales. And I think this is the key thing for people to grasp. Most CEO's don't think Social Media is related really to sales, but they probably think its something that their business should be doing. We're here to help, either to do it for you or give you some tips along the way, but the critical thing to securing a Social Media budget in your business is to be able to measure and provide ROI.
Social media and Inbound marketing is just like Paid marketing in the context that it can be measured. And if we know enough about your business each social interaction can be given a value and this can be tracked all the way through to sales.
Instead of focusing on social media metrics, start focusing on business objectives and then apply Social Media in the right way.
Below is a great infographic to help you start the process of connecting you planned or actual activity to your bottom line. And its pretty.
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