All Under One Roof
26th Nov 2009
I think I worked out the other day – while getting happily lost in a huge supermarket – that you could probably kit out an entire house, buy a new wardrobe of clothes and get your years worth of Christmas and birthday presents all in one place these days. The food sections seem to be getting smaller despite offering an every-growing array of exotic foods, and the other sections appear to be mirroring the growth by spilling over with TV’s, toasters and discount clothing.
It came as no surprise then, that a recent report by IGD suggests that by 2014 supermarkets’ non-food sales could grow by 40 percent.
Joanne Denney-Finch, chief executive, IGD said: “The food and grocery industry has demonstrated resilience during a period of economic uncertainty. Food and grocery retailers have been steadily investing in non-food, both in-store and online and will increasingly reap the rewards, prospering in a value-conscious and convenience-driven marketplace.”
With high street fashion retailers already noticing a shift in the market can we safely say that the non-food markets are looking at a boost in profitability with the help of these well-known supermarket chains?
At Creation Agency we have always been aware of the potential that non-food sales have on the retail sector. By concentrating on areas such as gaming, technology and entertainment we are well versed in taking these sectors forward.
If you’re in the retail sector and wish to find out more about the services Creation Agency can offer you click here.
Published by
Dylan Slaney, Retail Solutions Director
dylan.slaney@creationagency.com, 0870 850 2274
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