What do you consider timeless?
16th Oct 2009
Ask anyone what they see as timeless and you will no doubt get a whole host of answers. Volkswagen Polo launched their new model around the campaign of ‘designed to endure’ under the inspiration that the Polo’s understated styling will make it a timeless classic. Advertising across a wide range of platforms, the ‘timeless’ theme was applied to magazines, web banners, fashion shows and websites. The question was simple...what do you consider timeless?
One such platform was the BBC’s Good Food website on which Creation Agency’s Marketing Team launched a ‘timeless food’ advertorial website. It was a chance for Good Food readers to vote for their favourite timeless food items across four categories: Kitchen cupboard ingredients, signature dishes, kitchen must-haves and iconic desserts.
The website was a quirky twist on the ‘timeless’ theme and shows the adaptability and brand awareness apparent in Creation’s work.
Check out what the voters thought at www.bbcgoodfood.com/timeless50
To find out more about Creation Agency’s Marketing Team click here
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Published by
Tom Marrows, Interactive Director
tom@creationagency.com, 07793 601 743
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