Price comparison, keeping competition healthy
1st Sep 2009
Price comparison, keeping competition healthy
Customers are looking for value for money more than ever; a consumer trend many high street stores have long been aware of. The time consuming task of price comparison is now being made easier and more efficient through Creation’s Retail Team RRP data collation. Gathering weekly pricing data from the high street they are able to constantly update the company. Working in conjunction with online suppliers of real-time pricing intelligence, Cogenta, Creation has been able to obtain the statistics needed to uphold pricing promises. For further information on Cogenta’s services go to www.cogenta.com.
Each week, our team of investigators set about researching the list of designated prices; trawling the darkest depths of the high street to collate the latest competitor RRP information. Through the research and findings accumulated by Creation’s Retail Team, high street stores are gaining valuable consumer information. The pricing reviews are essential to both brand and company value satisfaction. Positive branding has always been enhanced by the passion of a company’s pricing promise. The weekly retail pricing review is giving stores the opportunity to efficiently educate themselves in specific pricing movements, allowing them to keep prices competitive.
To find out more about Creation’s Retail Team click here
Published by
Elliot Cole, Tactical Services Manager
elliott.cole@creationagency.com, 07809 657090
show all articles from Elliot Cole
