ASDA Games Magazine Issue 1

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ASDA Games Magazine Issue 1

8th Mar 2008

With a longstanding relationship with ASDA, Creation spotted a gap in the market which would make Asda a market leader in gaming sales.

Our brief is to develop a fully managed and produced magazine that is entirely self funding and revenue generating with a paper and online version, specifically cornering the family gaming market.

The first issue of the largest circulating games magazine (circulation of 2 million) had an amazing result, producing a marked up lift in sales.

Published by
Ben Brown, Creative Director
ben@creationagency.com, 07764 898010
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