Design Week, subscriptions go with a bang! (and a pop)
8th Oct 2009
Since its establishment over twenty years ago, Design Week has become one of the most unique and exclusive sources of design commentary, news and jobs. It is read by thousands of designers worldwide and is seen as a premier magazine for reporting on the industry and showcasing some of the most innovative and exceptional design work. The magazine focuses on the business side of the design world and therefore reaches out to an incredibly varied audience. Its versatility and innovative outlook creates a distinctive magazine. As part of the media giant Centaur Media PLC, Design Week is one of the principle magazines in their portfolio.
Creation is proud to be working on behalf of Design Week to develop a subscription renewals email campaign. The campaign is due to run across three months with three creative variations. This subscriptions campaign is Creations first project with magazine publishing group Centaur PLC. Although the campaign isn’t even live yet, a second brief is currently on its way to the Marketing Team, with another larger campaign expected in December.
The premise of the ‘Pop’ and ‘Bang’ email has been praised at Centaur; they had this to say about the campaign:
"This version is perfect! Everybody is fan! Thank you so much! It has been the easiest business relationship I’ve ever built over just one year." Ferial Chtini, Centaur, September 09
To find out more about Design Week go to www.designweek.co.uk
Creations Marketing Teams are looking forward to the future creativity they can bring to Design Week’s campaigns.
Published by
Tom Marrows, Interactive Director
tom@creationagency.com, 07793 601 743
show all articles from Tom Marrows
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