Islington Council Online Launch
30th Jun 2007
The campaign had to be inclusive as we were talking to people of differing ages, from all walks of life. The core message throughout all communications was that you can have access to Islington Borough Council 24/7 and that carrying out your council business online is quick, easy and convenient. Four different creatives were produced to communicate the wide range of services offered online and these were then executed across various media such as door drops, Ad shells, fly posters, book marks for libraries and pocket guides for council offices. We wanted to reach as many people as possible and tell them about this new fantastic service.

