Question of the Week: What's your iconic noughties brand?

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Question of the Week: What's your iconic noughties brand?

14th Dec 2009

The noughties has been an interesting time for brands. There's been the rise of iconic brands such as Apple into the realms of Ultra Brand status, and the fall of other familiar names, such as Woolworths, Borders, Zavvi and more (how many more, only 2010 will tell).

At Creation, we've been working with some top brands for many years now. And long may it continue. We tend to focus on emerging/new technology sectors, such as IT, Mobile Communications and Entertainment. While none of these have escaped economic turmoil unscathed, they've probably faired comparitively well, underpinned by the changing behaviours and demands of society as a whole in the way our appetite for technological development has become more mainstream.

Whatever the reason, brands have made headline news consistently throughout the last ten years. So in our festive blog retrospective tradition, tell us, what's been your winning brand over the last decade and why?

Merry Christmas.

Published by
Peter Smith, B2B Solutions Director
peter@creationagency.com, 07764 898007
show all articles from Peter Smith

Comments

I'd have to say Apple, and then Google. Merry Christmas.

By Ben Brown on 18/12/2009
Apple. Without a shadow of a doubt.

By Colin Hayward on 18/12/2009
I'm with Ben Brown. From being a Windows fan I found myself buying the first iPod Shuffle, and from that moment I was an Apple follower. Out of all the Apple products I have my iPhone goes everywhere with me. Merry Christmas

By Colin Mulhern on 18/12/2009
I'm with Ben Brown. From being a Windows fan I found myself buying the first iPod Shuffle, and from that moment I was an Apple follower. Out of all the Apple products I have my iPhone goes everywhere with me. Merry Christmas

By Colin Mulhern on 18/12/2009
Definitely Apple - especially the iPhone, followed closely by Christian Louboutin. The red sole was trade marked in 2007 and I'm sure you agree that's an iconic brand you'll never forget, and worth every penny! ;)

By Maya Burrows on 21/12/2009
I'd have to agree that it's totally been Apple's decade. It's only just over a decade ago that Jonathan Ive's product design started really making their computers stand out. Until then they had a very loyal, but niche fan base. Adding the iPod, then iPhone has allowed them to break out of the design and academic customer base into the mass market. They've gained a huge new following which they are now converting up the product chain to the bigger ticket items. I know accountants with MacBook Pros. Hard to imagine a decade ago. Great product timeline here... http://bit.ly/5IiJoi. My second brand of the decade is another case of re-igniting an existing established business. M&S had a bad start to the decade, but Stuart Rose has taken what was becoming a very tired brand and given it new relevance and confidence. It risked losing it's entire customer base to old peoples' homes and going the way of Woolworths. Instead it makes sense again. At the same time M&S fought off Philip Green so it can keep doing it's own thing in it's own way. It remains to be seen whether M&S will manage to retain it's new swagger when it loses Sir Stuart's charismatic leadership.

By Tom Marrows on 21/12/2009