Toni&Guy Cutting edge auditing
9th Oct 2009
In June 2009 Creation Agency in collaboration with Retail Solutions formed a joint partnership with hairstylist chain TONI&GUY™. The partnership is to provide TONI&GUY™ with the auditing facilities to launch and direct in-salon promotional offerings as well as advising on POS.
Using a preset auditing questionnaire, the Creation Agency Retail Team visit a set number of TONI&GUY™ Salons across the country over a promotional cycle in order to audit the compliance of the promotions. The teams also gather valuable staff feedback with regards to the current promotions, thoughts on the brand or future campaigns.
The information is then transferred back to Retail Solutions and TONI&GUY™ within twenty-four hours of the salon visit. This system allows for salon specific feedback and overall promotional value. Having a team dedicated to TONI&GUY™ produces an insightful look at specific salons and overall in-salon marketing success.
The association between Creation Agency and Retail Solutions has created an environment for promotional targeting to be precise and direct, as well as being efficient and personalised, making each promotional cycle more effective than the last. Information is invaluable when marketing a business and Creation Agency’s Retail Team provides the up-to-date promotional analysis needed.