Sales Out Brand
7th Mar 2006
We wanted to create literature that would get noticed. To achieve this we used strong primary colours and bold illustrations inside the brochure. They give the communication a modern, fresh feel and we have moved it away from the traditional corporate photography that so many companies use. The chosen illustrations show retail objects leaving a trail of data which visually represents the FMCG data link. With regards to the logo we took the company’s initials SO (and they are also the middle letters in SalesOut) and used this as the basis for the copy. This has become the cornerstone for the brand. The logo was developed from the SO of SalesOut to create cornerstone straplines that are representive of the brand – such as SO helpful and SO easy. The ‘lock-up’ is a byword of what SalesOut delivers – actionable insight.