A Special Commendation at the Drum Marketing Awards
11th May 2012
We're just back from the Drum Marketing Awards 2012. The Drum Marketing Awards reward and celebrate the UK’s most effective marketing strategies. The results were announced at the annual awards ceremony which took place May 9th 2012 at Emirates Stadium, London.
Research led us to focus our direct push activity on the current a-level students that gained entry to university, delivering in partnership with UCAS a special offer through DM, email and online banner advertising, and advertising in the student fresher guides so we could catch the attention of early purchasers all the way through to those who waited for their first loan cheque to buy their first PC. This drove footfall to our key retail partners, while the same creative concept provided a general in-store and online campaign creating consistency.
Our strategy was:
This strategy involved carrying out research amongst existing students and teachers to gain valuable insight into the requirements for students going off to university and using that as a basis of recommendation in the campaign itself.
With a delivered ROI of 47:1 and a measurable sales delivery in excess of £12m we were very happy in the execution and very proud that our work was recognised.