Sensodyne Micro Site
3rd Oct 2009
If you’ve ever suffered from sensitive teeth I’m pretty sure you’ll have heard of Sensodyne toothpaste. A market-leader in the toothpaste market, Sensodyne Pronamel is one of their newer products. With a brand based on prevention as well as symptom relief they have enlisted the help of the BBC and Creation Agency to help raise awareness, not only of their new Pronamel range, but also the importance of healthy eating to prevent tooth decay and enamel erosion.
The Creation Agency has been working with Sensodyne Pronamel on an ongoing digital campaign to promote a balanced diet, seasonal recipes and also a competition. This campaign ties very closely to BBC Good Food web content and is regularly updated with seasonal recipes. The recipes page features a dynamic, expanding recipe list and aims to educate people about tooth decay.
The Marketing Team at Creation has an excellent understanding of working within brand standards yet branching out creatively into other associated areas. The combination of their work with the BBC Good Food site and Sensodyne Pronamel has provided a relevant and educational link between healthy eating and good dental hygiene.
In order to drive traffic to the website Creation have created the mpu, leaderboards and skyscraper banners promoting the Sensodyne competition in association with Abel and Cole organic fruit and vegetable boxes.