Service with a smile
2nd Jun 2010
According to Gok Wan “it’s all about the confidence”, but I have to disagree, when it comes the high street retailing giants it’s all about the service.
According to a recent survey by consumer group Which? the UK’s Best High Street Stores list appeared to be lacking in the usual high street suspects. Kitchenware chain Lakeland and electronics trader Richer Sounds were voted top of the polls for customer satisfaction with a 78% success rate, while companies such as WH Smiths and Currys Digital scored poorly with just 49%. With high street giants lacking in the top ten it is perhaps time to dust off the customer service desk and start listening to the customers' needs.
The Creation Agency Retailing Services can help your business explore and focus on your retailing environment. We offer the ability to analyse competitors, investigate market trends and delve in to the minds of your target audience through consumer insight.
If you want to make the most out of your business and discover what happy consumers can do to boost growth, come and talk to us about your consumer insight.
Published by
Dylan Slaney, Retail Solutions Director
dylan.slaney@creationagency.com, 0870 850 2274
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