Social Media - The untapped potential
4th Nov 2010
A recent survey by SAS (and published on Retail Bulletin) has shown that many companies have yet to capitalise on social media's ability to not only listen to customers but be able to turn these conversations and information into a bottom line benefit.
The SAS survey of 2100 companies found that half of the companies surveyed were using social media but 75% didn't know where their most valuable customers were talking about them. The most worrying statistic was that only 7% were trying to integrate social media into a combined channel marketing strategy. The survey concludes that many organisations seem more focused on making noise than understanding and engaging with their customers. A worrying fact, but when 77% of companies surveyed weren't using social media analytic tools then this is no real surprise.
The school report would probably read C- , displays the effort but needs to focus and produce the results!