Saturday 13^th and Sunday 14^th February saw the country’s leading Triathletes and Triathlon Retailers join forces for the annual TCR Show at Sandown Park, Esher. With over 6,000 visitors in attendance throughout the weekend, 140 Exhibitors from Adidas to Zoggs and seminars from Triathlon greats Chrissie Wellington (Three time Ironman World Champion) and Dave Scott (6 time Ironman Champion). Fitness 2XU capitalised on having so many huge names under one roof and deployed a tactical team of people to hand out ‘Show Special’ leaflets to ladies attending the show offering them an additional 10% off their order through www.fitness2xu.co.uk

The outcome – In excess of over 1,000 visitors engaged at point of interest offering them an additional 10% off their Fitness 2XU order online, increased brand awareness.

For more information on Fitness 2XU and to browse the range, visit www.fitness2xu.co.uk

Published by
Elliot Cole, Tactical Services Manager
elliott.cole@creationagency.com, 07809 657090
show all articles from Elliot Cole

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