Putting your faith in a brand is a dangerous business. In the end they don’t owe you anything, it’s all smoke and mirrors and behind what you thought was a life affirming decision is normally a bunch of smarmy marketing squares in sharp suits smoking cigars you paid for. The brand that had […]

I read this ages ago and I think about it nearly everyday;

The Beatle thing is an archetype, it’s like the basic human formation. Everything naturally forms into a Beatles, people can’t help it.

Responsible-parent = Paul
Genius-parent = John)
Genius-child = George
Clown-child = Ringo

Okay, do Star Wars;

Luke = Paul
Han Solo = John
Chewbacca = […]

What is it with all these kids coming out of university using InDesign? Why do they want to make me and my department use it? The idea to me is disgusting, it’s cheating and capitulating, it shows no loyality and worst of all, it’s probably the right thing to do, […]

OK this borders on the pointless, but however I feel I have to share it.

Did you know that in Apple’s Dictionary package if you type in the word ‘Scalpel’ you get not just the standard description what the word means, but you also get a little picture of a scalpel? […]

One of my favourite brands has to be Tunnocks Caramel Waffers. Unchanged for what seems like a lifetime, the Caramel comes neatly and tightly wrapped in paper foil and printed with the proud boast of ‘More than 4,000,000 of these biscuits made and sold every week.’ on every bar.

I […]