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Ben has eight years agency experience in design, press advertising and direct marketing across a broad mix of clients including Apple, Universal Records, BBC, HP and BP.

Ben, along with Tom Marrows, founded Citizen Design in 2002 and joined Creation in 2003. His work has been featured in both Computer Arts and Mac User magazines.

Cna yuo raed tihs?

boffins6.jpg

Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno’t mtaetr in waht oerdr the ltteres in a wrod are, the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it whotuit a pboerlm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Azanmig huh? yaeh and I awlyas tghuhot slpeling was ipmorantt!

Only 55 out of 100 people can read this, can you?

(I have no idea what it says, it’s not rude is it?)

2 comments for “Cna yuo raed tihs?”

I know everyone knows this, but I did not know that only 55 in a 100 people could read it.

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its true its true, i heard about this years ago but now knowing they did research at cambridge and only 55 out of 100 could understand it makes me wonder how clever do you need to be to go there, also on those stats that means only about half of creation employees will be able to understand it, would be interesting to know how many can.

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