There’s a famous showbiz maxim, coined by William Goldman: “nobody knows anything.”

Nobody knows what’s going to be a hit; nobody even knows whether what they’re working on is any good. Books, movies, TV shows… they all exist in a quantum state of undefined quality until an audience actually receives them, […]

Putting your faith in a brand is a dangerous business. In the end they don’t owe you anything, it’s all smoke and mirrors and behind what you thought was a life affirming decision is normally a bunch of smarmy marketing squares in sharp suits smoking cigars you paid for. The brand that had […]

One of my favourite brands has to be Tunnocks Caramel Waffers. Unchanged for what seems like a lifetime, the Caramel comes neatly and tightly wrapped in paper foil and printed with the proud boast of ‘More than 4,000,000 of these biscuits made and sold every week.’ on every bar.

I […]

When Grandma gave me this jar of pickled walnuts in July it made me think about branding and how powerful and emotive it can be. Perhaps in her haste she had accidentally labelled this jar ‘Peter’s Pickled Walnuts’ and quite by chance Grandma had created her own global walnuts […]

Today we found out we’ve won the Borneo’s branding work. It’s a great account for us, they’re a progressive company in MK, and they’re open to all our ideas. I’m looking forward to a good, creative working relationship.

Being honest, it’s a relief we won the pitch as the job was […]