We are excited to announce the launch of the new Asda Games Magazine! This is a joint collaboration between Asda, Entertainment UK and Creation Agency.

Family gaming in particular is being touted as a high growth sector, and we wanted to add value by producing a focussed publication that talks directly to Asda shoppers about gaming. The magazine is just a part of Asdas Games First strategy, and sits alongside larger ranges, more space and new in-store fixtures. 

This is the largest circulation of any games magazine publication, issue 1 has had over 2 million copies produced. It will be a quarterly publication, and the first issue goes out in the August Asda magazine as an insert. 

The Asda Games Magazine has a true magazine look and feel with:
• Games features, previews, advertisements and competitions (we have a laptop, Wii, DS and games up for prizes in issue 1)
• Educational hardware and accessories features
• Reviews and contents written for Asda families
• Guest family and Asda colleague reviews

Look out for one in an Asda store near you soon!