…except when it’s a great long-copy ad like this one
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This ad for the revived Wispa is a great piece of entertainment, and I love the opening line ‘Ads looked like this.’ It’s self-referential without being smug or excluding the audience. This was a great excuse to go for a long-copy format and they’ve really pulled it […] |













I keep reading/hearing/seeing people talk about how society is falling apart. Nobody talks on the tube, nobody smiles in the street, nobody knows their neighbours or local shopkeeper. We’re each existing in our own bubble.
is best.