I need help. I’ve got a new girlfriend coming to stay for the first time this weekend and I’ve kind of managed to get the house clean and tidy. My dilemma though is whether to pick up some fresh flowers and candles on the way home or buy a load of Glade® Wisp® flameless candles.

OK I’m joking of course. When I first saw these advertised I almost wanted to check out of society and go and live in a forest.

In the UK TV ads you can positively smell the (Hawaiian Breeze® scented) embarassement of the ad agency creatives. I can see them at the water cooler, trying to rehydrate their addled brains as they ask themselves…

“Are we really going to try to sell these things?”

I just hope we never get such a bum gig at Creation. They’ve had to go with a tongue in cheek angle, because let’s face it, you just can’t take these things seriously. Can you?

Check out www.gladeflamelesscandle.com. I promise you this is not a spoof.

And for useless products as a Japanese art form visit the International Chindogu Society web site.