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Tom has eight years agency experience in interactive design and marketing, working for clients including Computacenter, Microsoft, Coca-Cola, Mars, BBC and Sainsbury's.

Tom formerly worked for the UK's largest opt-in email marketer and co-founded Citizen Design with Ben Brown in 2002, joining Creation in 2003.

Saab drivers

RIP 99One of the highlights of the last week or so has been working on an ad pitch for Saab with the BBC. I think I understand Saab drivers pretty well… I ‘ve been one for the last 10 years. Actually I had two until my mechanic set fire to one. It was quite funny - if only for the slightly stuttering conversation when he had to explain the dying moments of my prized motor.

Anyway, I’ve been paying more attention to the pros and cons of Saab ownership and found a definite flaw last Friday night. I was heading to a friend’s for dinner and had nowhere to stow bottles of wine. There are some really great cup holders but nothing that will quite do the job. I ended up strapping them in like a pair of well behaved but worryingly tiny children, sitting snuggly on one of the back seats. I think it worked ok but my companion thought it was a bit nuts. Have I missed out on an optional accessories pack to deal with this kind of situation?

2 comments for “Saab drivers”

The thing I find with blogs is that my nature of their frivility, the core thought and in-turn conclusion [something that in print is a norm] is often discarded; leaving the reader to wonder if blog writer felt that the experiences they were writing about enhanced their life or had a negative impact - i.e: was a conclusion reached.
You mention that the seatbelts provided pretty much a ‘turn-key’ solution [excuse the pun] to your predicament but then identified the Saab as having a flaw - in writing I hope to clear up this issue. I understand that to ‘blog’ is to in effect write a diary which by defualt can be a rambling set of thoughts but with writing comes responsibility to be as clear as possible - one thought is did the journey companion not have two well tested hold-all’s -the hands? Rendering the problem human not as you imply technical on the part of the Saab.

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Craig, you’re right. On this occassion the human hold-alls would have done the trick pretty well. On occassions where there is no campanion though your solution could get me banned from driving. I think the problem is technical, not human.

To clear up your other point – the conclusion – the experience was life enhancing. I enjoyed the seat belt solution. It worked ok, and the bottles looked cute. I can’t see it featuring in the new Saab brochure though, alongside the boot-mounted snowboard rack.

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