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Tom has eight years agency experience in interactive design and marketing, working for clients including Computacenter, Microsoft, Coca-Cola, Mars, BBC and Sainsbury's.

Tom formerly worked for the UK's largest opt-in email marketer and co-founded Citizen Design with Ben Brown in 2002, joining Creation in 2003.

Incompatible objects

Lobster phoneLast night I had one of those beautiful moments where two competely incompatible things come together by chance. I needed to cross Milton Keynes (think roundabouts) and in my car boot I had a bunch of lillies and a pumpkin. Negotiating each roundabout brought three noisy thumps and visions of a wrecking ball going to work on a matchstick house.

Incompatibility, or incongruity is a creative device that’s been used countless times over the years in high art and low art. It’s one of those perennials that done well just seems to get our attention or make us stop and think. It can be sublimely moving (Lost in Translation) or rediculously funny (all the PG Tips chimps ads).

“Dad, do you know the piano’s on my foot?”
“You hum it son, I’ll play it.”
…brilliant.

2 comments for “Incompatible objects”

That’s real nice.

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[…] on from my previous post Incompatible objects, Here’s a great example. Paul Smith has teamed up with Burton to produce a country sports […]

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