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Tom has eight years agency experience in interactive design and marketing, working for clients including Computacenter, Microsoft, Coca-Cola, Mars, BBC and Sainsbury's.

Tom formerly worked for the UK's largest opt-in email marketer and co-founded Citizen Design with Ben Brown in 2002, joining Creation in 2003.

…except when it’s a great long-copy ad like this one

Wispa(see earlier post)

This ad for the revived Wispa is a great piece of entertainment, and I love the opening line ‘Ads looked like this.’ It’s self-referential without being smug or excluding the audience. This was a great excuse to go for a long-copy format and they’ve really pulled it […]

Advertising, Culture, Brands | No comment

Less

wordsis best.

Advertising, Marketing | 2 comments

Incompatible objects

Lobster phoneLast night I had one of those beautiful moments where two competely incompatible things come together by chance. I needed to cross Milton Keynes (think roundabouts) and in my car boot I had a bunch of lillies and a pumpkin. Negotiating each roundabout brought three noisy thumps and […]

Advertising, Design, Culture, Marketing | 2 comments

Once you pop…

BunniesThanks to Hamish Pringle, Director General of the IPA, for (I think) happily fielding my interruptions and questions at tonights IDM lecture on the future of digital. I must admit, not being a regular at these kind of events I was slightly concerned that it would be full of stiffs trying to […]

Advertising, Digital, Brands, Marketing | No comment

Saab drivers

RIP 99One of the highlights of the last week or so has been working on an ad pitch for Saab with the BBC. I think I understand Saab drivers pretty well… I ‘ve been one for the last 10 years. Actually I had two until my mechanic set fire […]

Advertising, Design, General | 2 comments

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