Insight
Our Creation Insight division specialises in sharpening your focus on the out-of-range areas of your retail sales landscape. Our job here is to help steer your sales and marketing efforts with some hard facts, based on an empirical understanding of your sales context.
We take a meticulous approach to reviewing and researching factors that impact on your top and bottom lines. Markets, retail competitors, product categories, stores and customers can all be considered in isolation or all together to deliver a clearer perspective on your next move.
We help to provide vision and direction backed by sound market and sales analysis as well as consumer led intelligence.
Our services include:
Competitor Analysis
We undertake a variety of research and reporting activities including: market analysis, price comparisons, gap analysis, basket analysis and competitive review.
Category Insight
Here, we consider all the factors that inhibit your competitiveness in a particular category. Activity here includes market trend insight, gap analysis, sales space analysis, industry factors, competitive threats and positioning.
Consumer Insight
We want to help you understand as much about your customer as possible. Our aim is helping to profile your target audience based on who you successfully sell to today along with the factors required for sales to target customers of tomorrow.
For more information about Retail Insight please contact Dylan Slaney
