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Marketing and Sales as a Unified Force of Action

lead development lead development

In working hard to create marketing qualified leads, you naturally want sales qualification that progresses to meetings, proposals, POCs and paying customers. This requires understanding – sales enablement, training, tools, processes – as well as management – tightly defined lead definitions, lead passing processes, management systems and clear ownership. This is where Creation comes in. Experienced in all aspects of lead development, we’ll help you define and deliver these elements, and even help you to get on the phone or across social channels to help with lead progression. Our experience shows that roughly 40% of leads that were reported as dead are in fact still available, with the prospect actively looking to invest. Don’t let your best future customers slip through the net.