Advantech Europe | ESG Awareness
Enabling an Intelligent
and Sustainable Planet
An environmental, social, and corporate governance campaign
Promoting the power of technology and humanity working in harmony
Market leaders in the industrial PC market in the APAC region, Advantech was relatively unknown in Europe and wanted to use their unique CSR focus to get noticed by European brands as a global leader in industrial IoT solutions that “enable an intelligent and sustainable planet”.
With a range of sustainable, green industrial IoT intelligent systems and embedded platforms across IoT, big data, and artificial intelligence (AI), Creation was asked to identify storytelling opportunities to drive awareness in Europe and create various campaign assets to use at events to bring the Advantech ESG story to life.
By focusing on Advantech’s environmental, social, and corporate governance, Lita co-enrichment implementation, and how they enable an intelligent and sustainable planet, Creation connected the humanitarian and emotional benefits of Advantech in a powerful creative route to evolve the brand in the European market.
Creation worked collaboratively with me and my team from the outset to navigate this important subject and ensure we positioned our ESG credentials, solutions and case studies with purpose. The creative commands the attention of our target audience to drive awareness and understanding of what’s on offer and what’s at stake.