April Fools’ Day
Happy April Fool's Day! Today is the day people traditionally play practical jokes on each other and have fun trying to make other people believe things that are not true. In the UK, jokes and tricks can be played up until noon, as after midday it's considered bad luck, and
Global Recycling Day 2023
As a conscious employer and service provider, we’re taking action to build a low-carbon future. That’s why we are passionate about Global Recycling Day and promote recycling, reusing and repurposing items across our business. In fact to help our planet, in 2021 we sponsored one of Carbon Kapture’s asparagopsis (red
New Services
In 2023, competition for buyer attention and brand awareness across advertising, sales and marketing is at an all-time high. And with a rise in digital marketing spend, tech-native buyers and the value of data, the costs of everything, such as cost per mile (CPM), cost per lead (CPL) and cost
Happy International Women’s Day 2023
As a female-led creative agency (60%), everyday we acknowledge and celebrate the team of empowering women at Creation. And International Women's Day is a day of appreciation for us and our continued journey to create a fair and inclusive working environment. With a leadership team of 50% men and 50%
Marketeers struggle to transition to the 8-second world (and other insights) – Marketing Agency Report
Just finished reading the published Marketing and Advertising Agency Report for last year, and it has some really valuable insights. The report discusses the challenges facing agencies and their clients in today's fast-paced, rapidly-changing digital landscape. DOWNLOAD THE FULL REPORT The era of uncertainty has made it difficult for agencies
Advertising Budgets Cut into 2023: Impact of Economic Downturn and Shifting Consumer Trends
Advertising budgets are being cut into 2023, with nearly 30% of major advertisers reducing their budgets, according to a survey by the World Federation of Advertisers (WFA). 74% of respondents said the economic downturn is influencing their 2023 budget decisions. However, there is some good news as well. 30% of