Checkmarx | Codebashing
‘Ground-up’ campaign
design and delivery
Engaging devs and their managers with the benefits of AppSec training.
Driving engagement and demand generation for Checkmarx Codebashing
From an in-depth study of the market and buyer characteristics, we designed a framework for demand generation that incorporated a creative approach to content aligned with Codebashing’s customer journey. We developed an email programme workflow across multiple messaging platforms with complementary media ads leading to gated assets for lead capture and nurture.
The campaign was designed for flexible implementation across multiple channels, with consideration to common messaging, visual identity and elements that drive engagement, from top of funnel advertising right through to sales engagement.
Creation Agency helped us to position Codebashing as a complete AppSec training programme for enterprise-level companies. From the planning stages right through to the end result and reporting, there was an excellent level of communication, knowledge and expertise that can be difficult to find these days.
