01. Activate your target audience
Building your buyer universe that reaches B2B buyers across multiple touchpoints.
From ABM strategies, technographic, and firmographic to a business-to-consumer data match for precise targeting.
For buyers already in-market, our Intent-Matching brings in buyer intent data from search, web and social to tailor your value proposition to each prospect.
02. Expand into
the buying group
Because business decision-making is rarely down to one decision-maker.
We take the traditional demand management process that focuses on individual leads and identify and engage all buying group members providing a broader perspective.
How do we do this? Rather than focusing on high lead-scoring individuals, we look at lower scoring behaviour from the same target accounts, along with buyer intent insights, to provide an expanded view of your prospects.
03. Nurture to a
Passing quality over quantity leads not just MQLs that may or may not yield results.
Your sales team will inevitably want BANT qualified appointments that are highly receptive. Our multichannel sales specialists will nurture and validate qualified prospects and account needs to accelerate opportunities through to appointment stage.
The outcome, a reliable flow of human-qualified opportunities and pipeline within your target buyer universe.