About Us2022-04-29T08:52:50+01:00

about us

A global performance
marketing agency

Always seeking out the best ways to deliver sustainable growth.


Creation is a global marketing agency, with a focused team of individuals, relentlessly seeking out the best ways to deliver measurable and sustainable growth for our clients.

Whether that’s growing brand awareness and preference, your funnel, or both, all our GTM strategies and campaigns are designed to make you more customers. ​

We’ve been working tirelessly for the last 20 years to apply the best mix of what works now, whilst keeping a close eye on what’s coming next. ​

Our unique strength is the ability to seek out and apply the advantages that new technologies bring to performance marketing, especially in achieving enhanced accuracy and insight. ​

Owned and run by Jason Sibley and Pete Smith, they personally make it their mission to be the first to try out the latest innovations across martec, social, automation, ML and so on, to keep us and our clients one step ahead of the competition.

About Us | Creation Agency


Based out of our head office in Milton Keynes, UK, we have offices in the
USA and Singapore and satellite offices in London and Spain.
We’d love to hear from you!


meet the team

culture team people culture team people culture team people culture team people culture team people culture team people culture team people

Jason Sibley


Jason is a demand generation specialist for global clients, combining marketing automation, paid media and social media. He’s also a regular industry speaker.

Jack Our People | Creation Agency

Jack Kosakowski

Business Director, SaaS

Jack delivers customised social selling training and B2B digital strategy to grow the bottom line. As a thought leader, he regularly features on LinkedIn and Forbes.

Penny Abernethy | Creation Agency

Penny Abernethy

Marketing Services Director

Leading operational strategy, Penny ensures people, processes and platforms align to client’s business needs.

Kevin Thomas Tully

Chief Operating Officer, USA

A Johns Hopkins-trained data scientist, Kevin applies true buyer intent, predictive analytics and data mining to achieve a strategic market advantage.

Haley Last | Creation Agency

Haley Last

Business Director

Haley has over 20 years’ B2B and B2C marketing agency experience. Partnering collaboratively with clients, she delivers creative, strategic demand campaigns.

Gareth O'Sullivan

Gareth O’Sullivan

Director of Client Media

Gareth leads the team of marketers and data analysts, ensuring client campaigns are delivered accurately to brief and to budget.

Meet the rest of the team

Want a career at the
curious marketing agency™?

Learn more


career news culture people events career news culture people events career news culture people events career news culture people events

Creation gets pretty muddy for charity


On Saturday 11th June, we put a team together of fine, young (okay maybe not so young), athletes to take part in Pretty Muddy. Running, bouncing and even falling around Willen Lake in Milton Keynes, our team of volunteers had so much fun raising money for Cancer Research UK. From

What on earth are we all doing in the metaverse?


Virtual worlds and assets, such as NFTS and the metaverse, are growing in popularity among consumers and brands. But is it wise to invest in the metaverse or is it just a tempting fad? What is the metaverse? Inspired by popular science-fiction films and novels, such as Snow Crash, the

NFT Glossary


From cartoons, such as Bored Ape by Yacht Club (BAYC), to videos like Charlie Bit Me, non-fungible tokens (NFTs) have exploded in popularity. And with sales reaching $25 billion in 2021, NFTs have become a part of popular culture that is set to continue in 2022. However, are you curious