About Us2022-04-29T08:52:50+01:00

about us

A global performance
marketing agency

Always seeking out the best ways to deliver sustainable growth.


Creation is a global marketing agency, with a focused team of individuals, relentlessly seeking out the best ways to deliver measurable and sustainable growth for our clients.

Whether that’s growing brand awareness and preference, your funnel, or both, all our GTM strategies and campaigns are designed to make you more customers. ​

We’ve been working tirelessly for the last 20 years to apply the best mix of what works now, whilst keeping a close eye on what’s coming next. ​

Our unique strength is the ability to seek out and apply the advantages that new technologies bring to performance marketing, especially in achieving enhanced accuracy and insight. ​

Owned and run by Jason Sibley and Pete Smith, they personally make it their mission to be the first to try out the latest innovations across martec, social, automation, ML and so on, to keep us and our clients one step ahead of the competition.

About Us | Creation Agency


Based out of our head office in Milton Keynes, UK, we have offices in the
USA and Singapore and satellite offices in London and Spain.
We’d love to hear from you!


meet the team

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Jason Sibley


Jason is a demand generation specialist for global clients, combining marketing automation, paid media and social media. He’s also a regular industry speaker.

Jack Our People | Creation Agency

Jack Kosakowski

Business Director, SaaS

Jack delivers customised social selling training and B2B digital strategy to grow the bottom line. As a thought leader, he regularly features on LinkedIn and Forbes.

Penny Abernethy | Creation Agency

Penny Abernethy

Chief Operations Officer

Leading operational strategy, Penny ensures people, processes and platforms align to client’s business needs.

Alicia Kosakowski | Creation Agency

Alicia Kosakowski

Director of Client Services (USA)

A marketing automation and lead generation expert, Alicia builds and implements multi-channel demand generation blueprints for fast-growing tech companies.

Haley Last | Creation Agency

Haley Last

Client Services Director

Haley has over 20 years’ B2B and B2C marketing agency experience. Partnering collaboratively with clients, she delivers creative, strategic demand campaigns.

Gareth O'Sullivan

Gareth O’Sullivan

Director of Client Media

Gareth leads the team of marketers and data analysts, ensuring client campaigns are delivered accurately to brief and to budget.

Meet the rest of the team

Want a career at the
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Global Recycling Day 2023


As a conscious employer and service provider, we’re taking action to build a low-carbon future. That’s why we are passionate about Global Recycling Day and promote recycling, reusing and repurposing items across our business.  In fact to help our planet, in 2021 we sponsored one of Carbon Kapture’s asparagopsis (red

New Services


In 2023, competition for buyer attention and brand awareness across advertising, sales and marketing is at an all-time high. And with a rise in digital marketing spend, tech-native buyers and the value of data, the costs of everything, such as cost per mile (CPM), cost per lead (CPL) and cost

Happy International Women’s Day 2023


As a female-led creative agency (60%), everyday we acknowledge and celebrate the team of empowering women at Creation. And International Women's Day is a day of appreciation for us and our continued journey to create a fair and inclusive working environment. With a leadership team of 50% men and 50%