You’re in pursuit of leads but you haven’t got time to filter them all, and you don’t want to leave any warm ones to go cold.
There are mismatched expectations between sales and marketing that need addressing.
You need to generate sales, but struggle to separate the hot from the not, or the not just yet.
You want marketing and sales working in harmony. You want no lead left behind. You want cleo™ – Creation’s Lead Engine Optimiser.