Our Blog2022-04-03T15:07:45+01:00

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World Wellbeing Week 2023


Did you know 60% of employees say they’d feel more motivated and are more likely to recommend their organisation if their employer took action to support mental wellbeing? So, how are you promoting wellbeing in the workplace this World Wellbeing Week? From raising awareness to embedding training, here are some

Crypto to card campaign for Binance, Italy


Whether you're into crypto, just starting out or not that fussed, you’ve probably heard of cryptocurrencies, such as Bitcoin and Ethereum. A digital currency, which is an alternative form of payment, crypto can be used for anything from cars and jewellery to virtual goods like NFTs, and its use is

How King Charles III feeds our climate change curiosity…


Royalist or not, one thing you can't ignore following the King's coronation is his dedication to environmentalism, supporting charities and campaigns that protect and repair our planet. Here are three ways King Charles III has inspired us with his conservation work that puts people and our planet first: 1. Created

It’s Mental Health Awareness Week 


Mental Health Awareness Week takes place from 15th - 21st May and this year’s theme is anxiety. Anxiety is a normal emotion, but sometimes it can get out of control and become a mental health problem.  Lots of things can lead to feelings of anxiety and it is one of

Lenovo’s partner activation campaign with Cleo


Lenovo, one of the world's leading technology companies, is well known for their PCs, laptops and smart devices but less so for their infrastructure solutions that include server, storage and cloud platforms. That's why Lenovo asked us to launch a campaign that targeted their partners, who are already well established

MK Marathon


Yesterday our Chairman and Head of Innovation and Planning, Jason Sibley, completed the MK Marathon to raise funds for the Winter Night Shelter in Milton Keynes. Helping thousands of people at different points of crisis, the Winter Night Shelter provides amazing support to rough sleepers, sofa surfers, people in emergency

What is Earth Day and why does it matter?


Happy Earth Day! Today is all about raising awareness around environmental protection. It’s an important day as it inspires action against the various environmental challenges our planet faces, such as the climate crisis, air pollution and deforestation, and highlights the state the planet is currently in.  In fact, climate change

World Creativity and Innovation Day


Happy World Creativity and Innovation Day! From artistic expression and interpretation to economic, social and sustainable development, there is no universal understanding of creativity. That’s why World Creativity and Innovation Day provides people with an opportunity to solve old problems in new ways, which is something we do at Creation

The benefits of a spring clean


As the clocks spring forward, there’s no better time to have a spring clean. Whether you work from home, in the office or on the road, a tidy desk equals a clear mind and a spring clean has been proven to benefit your health. In fact, a study by the

April Fools’ Day


Happy April Fool's Day! Today is the day people traditionally play practical jokes on each other and have fun trying to make other people believe things that are not true. In the UK, jokes and tricks can be played up until noon, as after midday it's considered bad luck, and

Global Recycling Day 2023


As a conscious employer and service provider, we’re taking action to build a low-carbon future. That’s why we are passionate about Global Recycling Day and promote recycling, reusing and repurposing items across our business.  In fact to help our planet, in 2021 we sponsored one of Carbon Kapture’s asparagopsis (red

New Services


In 2023, competition for buyer attention and brand awareness across advertising, sales and marketing is at an all-time high. And with a rise in digital marketing spend, tech-native buyers and the value of data, the costs of everything, such as cost per mile (CPM), cost per lead (CPL) and cost

Happy International Women’s Day 2023


As a female-led creative agency (60%), everyday we acknowledge and celebrate the team of empowering women at Creation. And International Women's Day is a day of appreciation for us and our continued journey to create a fair and inclusive working environment. With a leadership team of 50% men and 50%

Marketeers struggle to transition to the 8-second world (and other insights) – Marketing Agency Report


Just finished reading the published Marketing and Advertising Agency Report for last year, and it has some really valuable insights. The report discusses the challenges facing agencies and their clients in today's fast-paced, rapidly-changing digital landscape. DOWNLOAD THE FULL REPORT The era of uncertainty has made it difficult for agencies

Fintech Trends we’re keeping an eye on for 2023


Our current three largest markets that we're building brands and driving demand into are Enterprise technology, Saas and Finance and Fintech is the where those three converge. It's also the most disruptive, so can be the fun but also volatile. The whole space took a large hit in 2022 with

Dear Copywriter, is AI about to eat your lunch?


It is a common belief that with the advent of AI and large language models like GPT-3, many human jobs will become obsolete. It’s certainly possible that AI and ChatGPT, or other large language models, could replace some copywriters in the field of marketing. However, it’s important to consider the

Key Video Trends to look out for in 2023


As viewership and ad dollars continue to shift from traditional television to digital video, streaming services are facing challenges in reigning in costs and convincing more people to pay for subscription fees. Inflation and a stagnating economy are disincentivizing consumers from subscribing to additional entertainment products, which is becoming a

Winners of the iEco design award for most sustainable booth


We’re thrilled to announce that the stand we designed for our client KraftPowercon, a company who drives innovation within industrial power conversion, proudly received the iEco design award for most sustainable booth at the Taiwan Printed Circuit Association (TPCA) tradeshow. Awarded for supporting TPCA in promoting sustainable development, sharing their

Will sales and marketing ever work in harmony?


You’re in pursuit of leads, you have no time to filter them all and you don’t want to let them go cold. You need to generate sales, but struggle to separate the hot from the not, or the not just yet. ​​There is a mismatch between sales and marketing that

Conscious advertisers – how sustainable is the advertising industry?


76% of advertisers want the industry to further reduce carbon emissions Sustainability means existing without depleting natural resources. From the development of products, goods, and services to meeting needs without compromising future generations, sustainability is more than protecting the environment. Sustainability is economic development, social responsibility and more. That’s why

Why You Only Need HubSpot for Your Martech Needs


Are you finding yourself spending more and more time trying to keep up with all the different marketing technologies out there? If so, you're not alone. In today's landscape, it seems like there's a new marketing technology every day. But the good news is that you don't need to use

Six Account-Based Marketing Myths Debunked (6 ABM Myths)


Everything seems to be Account-Based Marketing (ABM) these days. B2B companies of all ranges and sectors claim to be doing it. Marketing agencies put it at the top of their services menu, whilst certifications and accreditations flourish. But as everything that gets hype, the danger is that ABM might lose

Creation partner with Earth9


We're delighted to announce that we’ve partnered with Earth9, the UK’s first carbon mitigation platform that invests at least 51% of profits back into nature-based solutions and climate technology. Influenced by the reduction in the UK’s carbon footprint of energy, which was 0.254 KG CO2e in 2019 and now stands

Creation’s summer party to celebrate 20 years


Last month Creation arrived at Whittlebury Hall to celebrate our 20th anniversary. The sun was shining and to start off the party, we gathered in teams to battle it out for the top spot in several rounds of laser tag. From covering our guns to creeping up behind each other,

Creation gets pretty muddy for charity


On Saturday 11th June, we put a team together of fine, young (okay maybe not so young), athletes to take part in Pretty Muddy. Running, bouncing and even falling around Willen Lake in Milton Keynes, our team of volunteers had so much fun raising money for Cancer Research UK. From

What on earth are we all doing in the metaverse?


Virtual worlds and assets, such as NFTS and the metaverse, are growing in popularity among consumers and brands. But is it wise to invest in the metaverse or is it just a tempting fad? What is the metaverse? Inspired by popular science-fiction films and novels, such as Snow Crash, the

NFT Glossary


From cartoons, such as Bored Ape by Yacht Club (BAYC), to videos like Charlie Bit Me, non-fungible tokens (NFTs) have exploded in popularity. And with sales reaching $25 billion in 2021, NFTs have become a part of popular culture that is set to continue in 2022. However, are you curious

Influencer Trends for 2022


Social media has become an integral part of modern life with the number of users rising every year. In 2021, Facebook recorded 2.8 billion users worldwide, YouTube reached 2 billion and Instagram reported 1.4 billion, showing it is not slowing down. In fact, social media will become even more important

Merry Christmas and Happy New Year from Creation!


At Creation we're passionate about helping to protect our planet. Inspired by COP26 and the EarthShot Prize 21, this year our curiosity led us to find other, even better ways of reducing CO₂ from the earth's atmosphere than planting trees. And we discovered the fastest growing 'tree' is in fact under the sea! Kelp, seaweed and algae are actually the most efficient way to reduce CO₂ and this new ocean economy is key in fighting climate change.

All-new Creation


With a new brand look and feel, and so many curious minds working in different, hybrid ways, we assessed our workplace to make sure it suited our new brand, culture and most importantly the wants and needs of our people. We found the perfect place that's modern, adaptable and suitable for all our employees' work/life balance needs.

The Jurassic Coast almighty hike


Our Senior Finance Manager, Rachel Lindley, completed a 13-mile hike of the Jurassic Coast to raise funds for Macmillan Cancer Support. Helping Macmillan to offer their invaluable services to those affected by cancer, Rachel raised £840 in donations.

SpenDebt for Business


We're extremely humbled and delighted that SpenDebt has chosen Creation to help launch their B2B micro-payments proposition in the US across key financial inclusion segments. SpenDebt, is an exciting new fintech business, that's focused on financial inclusion and education to help people get out of debt - which is the positive, meaningful type of client we want to be working with.

Creation cake-off


On Friday 24th September, our office was buzzing with energy. Employees travelled far and wide to gather together for our annual Macmillan Coffee Morning, and for some it was the first time they had met their colleagues in person.

It’s not just about the cat


At Creation, we may love our curious cat but in our weekly pets’ corner we’ve been showing a lot of love for our pet dogs too! Our furry friends are more than just pets, they’re our company when we’re working from home, they keep us fit in our lunch breaks and even contribute to our Zoom calls (sometimes a little too vocally!).

Petrofac meets Creation


We’re delighted to welcome a new client in September, Petrofac. Petrofac is a leading international service supplier to the energy industry. We 'won' this work via a series of "speed dating" events and a further in depth interview with the wider Petrofac team.

For healthy minds


The coronavirus pandemic has changed the way people work with the majority now working from home. With this in mind, mental health and wellbeing has never been more important, and at Creation Agency our people come first.

A is for AI in Advertising


TLDR: We cracked how to use AI to make your paid media the most competitive online that it can be, so you deploy measurable ad spend that drives pipeline and growth. Read on for more info - there's also a video - or save yourself some time and just scroll

A warm welcome from Singapore


In early 2021, Creation Agency expanded into Asia Pacific (APAC) by opening an office in Singapore, helping us provide a global service to our clients. Bringing a curious mindset, regional insights and a wealth of experience, our expert team uses their local knowledge to overcome the challenges of a diverse region.

How can the use of marketing phrases help sales conversion?


By using marketing phrases in your sales outreach, you can draw more attention to your brand. While marketing phrases have long existed, it’s not until recently that they became ubiquitous. Objectively, marketing phrases tend to point customers towards the benefits of a product or solution. When well-executed, such phrases tend

Take The Lead: finding a lead generation company


Just because you’re selling to a lot of people doesn’t mean you’re selling to everyone you could be. Maximizing every possibility, and making more possibilities happen, is what lead generation is all about. There is conversion potential in far more leads than you might think. Speaking from our own experience, up

The Choice Is Yours: Finding a B2B Marketing Agency


Waffle. And not the tasty kind. There’s a lot of it in marketing, and especially in the B2B sector. With so many agencies around touting for clients, it’s easy to be seduced by big promises, super-slick pitches and achingly hip branding. But these bear absolutely no relation to the ability

Advocate To Accumulate: Welcome To Employee Advocacy


In a world where everyone is making noise on social media, it’s a constant battle to rise above it and try and make yourself heard. This is especially true in the business space, where it’s harder than ever for enterprises to get consumers engaged with content. But there is a

The Battle: Inbound vs Outbound Marketing


Inbound? Outbound? They’re two words that get thrown around in marketing circles a lot. If you aren’t a seasoned expert, they just sound like meaningless buzzwords. In a changing marketing world, the distinction of inbound vs outbound marketing is actually of huge importance. So what’s the difference? The simplest way

The Way Forward For Influencer Marketing


Influencer marketing is by no means new. But its surge in popularity in the last few years meant things were always bound to change. There are lots of established ways to get your influencer programmes up and running. But what works today doesn’t look like it’s going to work tomorrow. Why? Because

Seven Keys To Conversion Rate Optimization


There's an endless array of tactics for measuring online sales and marketing performance. Arguably, few are more important than conversion rate optimization (CRO). In recent years, CRO has emerged as a valuable tool of maximizing how effective websites and apps are in turning interested visitors into engaged customers. This is

Five Small Business Marketing Automation Trends For 2019


There’s a perception that for small businesses, marketing automation and other advanced marketing techniques are a step too far or simply out of reach. Nothing could be further from the truth. All over the world, small- and medium-sized businesses (SMBs) embrace all the possibilities that digital marketing has to offer.

Five Brilliant Lead Generation Trends For 2019


Lead generation is the ultimate goal of every digital marketing operation. Without it, you’re going to find it very hard to do a lot of selling. But how to do it most effectively? Well, as with most things in a constantly evolving marketing landscape, there’s no hard and fast answer

Join us for a Masterclass at the B2B Marketing Expo 2019


We're excited to announce that Creation will not only be speaking at the B2B Marketing Expo in 2019, and have a stand, but also this year we'll be running invite only masterclasses throughout the 2 day event. We'll keep this post updated with confirmations of speakers and topics for each

Creation, Future Generation and Howdoo


A perfect partnership for Student life - connecting the Physical to the Virtual. Let’s start this post with a quick summary of what’s happening with Creation, Future Generation and Howdoo as it’s Christmas, and we’re all rather busy wrapping things up for the season. But it’s exciting, so I wanted

What Makes A Good Social Media Marketing Agency?


With so many platforms available, and literally billions of people out there to reach, the possibilities of social media from a marketing perspective are virtually endless. However, for many organizations big and small, the huge range of campaigns and tactics available can be a hindrance just as much as a

Creation Agency Partners with Howdoo


Creation Agency partnering with Howdoo to supply next Generation Social Media Marketing to it’s clients. Creation Agency is a global intelligent demand and sales generation agency, employing over 80 people in the UK and North America, with over 30 clients in the technology, manufacturing and finance sectors. Connecting the science of acquisition

Pay and Display: The Basics of Paid Media Marketing


To many businesses, social media is a great way of reaching out to huge numbers of potential customers cheaply. After all, Facebook, Twitter, Instagram and LinkedIn are all free to use, so your only definite cost is the salary of the person managing it all. But to take the penny-wise

What is Remarketing? Plus 5 Best Practices


Changed your mind? Not sure you want to learn about remarketing now? Close this blog. Go on, I dare you. There’s no escape. You’ll be seeing it again in an advert on another website you’ll visit later today. Resistance is futile… Don’t worry – I’m only joking. It’s merely my (admittedly slightly sinister) way of

What is lead generation? and why is it important?


Online dating is difficult. Believe me, I’ve learned that lesson the hard way. It’s a minefield of actions and processes that eventually find you a suitable partner to take out on a date. To begin with, you make a nice profile of yourself with some flattering photos and an interesting

How To: Increase Your Instagram Engagement & Followers


If you’re looking to increase your Instagram engagement and followers safe and secure without the use of those automated following and like for like apps, then read on! In case you wasn’t aware, Instagram has over 400 million active users, around 3.5 billion photo likes a day and an average of 80+ million