Global Recycling Day 2023
As a conscious employer and service provider, we’re taking action to build a low-carbon future. That’s why we are passionate about Global Recycling Day and promote recycling, reusing and repurposing items across our business. In fact to help our planet, in 2021 we sponsored one of Carbon Kapture’s asparagopsis (red
In 2023, competition for buyer attention and brand awareness across advertising, sales and marketing is at an all-time high. And with a rise in digital marketing spend, tech-native buyers and the value of data, the costs of everything, such as cost per mile (CPM), cost per lead (CPL) and cost
Happy International Women’s Day 2023
As a female-led creative agency (60%), everyday we acknowledge and celebrate the team of empowering women at Creation. And International Women's Day is a day of appreciation for us and our continued journey to create a fair and inclusive working environment. With a leadership team of 50% men and 50%
Marketeers struggle to transition to the 8-second world (and other insights) – Marketing Agency Report
Just finished reading the published Marketing and Advertising Agency Report for last year, and it has some really valuable insights. The report discusses the challenges facing agencies and their clients in today's fast-paced, rapidly-changing digital landscape. DOWNLOAD THE FULL REPORT The era of uncertainty has made it difficult for agencies
Advertising Budgets Cut into 2023: Impact of Economic Downturn and Shifting Consumer Trends
Advertising budgets are being cut into 2023, with nearly 30% of major advertisers reducing their budgets, according to a survey by the World Federation of Advertisers (WFA). 74% of respondents said the economic downturn is influencing their 2023 budget decisions. However, there is some good news as well. 30% of
Fintech Trends we’re keeping an eye on for 2023
Our current three largest markets that we're building brands and driving demand into are Enterprise technology, Saas and Finance and Fintech is the where those three converge. It's also the most disruptive, so can be the fun but also volatile. The whole space took a large hit in 2022 with
Dear Copywriter, is AI about to eat your lunch?
It is a common belief that with the advent of AI and large language models like GPT-3, many human jobs will become obsolete. It’s certainly possible that AI and ChatGPT, or other large language models, could replace some copywriters in the field of marketing. However, it’s important to consider the
Key Video Trends to look out for in 2023
As viewership and ad dollars continue to shift from traditional television to digital video, streaming services are facing challenges in reigning in costs and convincing more people to pay for subscription fees. Inflation and a stagnating economy are disincentivizing consumers from subscribing to additional entertainment products, which is becoming a
Winners of the iEco design award for most sustainable booth
We’re thrilled to announce that the stand we designed for our client KraftPowercon, a company who drives innovation within industrial power conversion, proudly received the iEco design award for most sustainable booth at the Taiwan Printed Circuit Association (TPCA) tradeshow. Awarded for supporting TPCA in promoting sustainable development, sharing their
Is ABM the answer to working smarter in the age of reduced marketing budgets and higher expectations? [B2B Global ABM Conference Takeaways]
Key takeaways from this weeks B2B Global ABM Conference This week saw the 6th Annual Global ABM conference hosted in London, and here are my notes if you didn’t manage to attend in person or online. TLDR: If you want to jump to my quick summary and actions - View
Will sales and marketing ever work in harmony?
You’re in pursuit of leads, you have no time to filter them all and you don’t want to let them go cold. You need to generate sales, but struggle to separate the hot from the not, or the not just yet. There is a mismatch between sales and marketing that
Conscious advertisers – how sustainable is the advertising industry?
76% of advertisers want the industry to further reduce carbon emissions Sustainability means existing without depleting natural resources. From the development of products, goods, and services to meeting needs without compromising future generations, sustainability is more than protecting the environment. Sustainability is economic development, social responsibility and more. That’s why
Lenovo ISG Division chooses Creation for its new Data Management Campaign
We have some great news to share… We’re extremely humbled and delighted that Lenovo Infrastructure Server Division (ISG) has chosen Creation to run an always-on, Account Based Marketing campaign to promote its modern portfolio of ThinkSystem Storage & Data Management solutions, together with Veeam, in Europe. The objective of the
Why You Only Need HubSpot for Your Martech Needs
Are you finding yourself spending more and more time trying to keep up with all the different marketing technologies out there? If so, you're not alone. In today's landscape, it seems like there's a new marketing technology every day. But the good news is that you don't need to use
Six Account-Based Marketing Myths Debunked (6 ABM Myths)
Everything seems to be Account-Based Marketing (ABM) these days. B2B companies of all ranges and sectors claim to be doing it. Marketing agencies put it at the top of their services menu, whilst certifications and accreditations flourish. But as everything that gets hype, the danger is that ABM might lose
Creation partner with Earth9
We're delighted to announce that we’ve partnered with Earth9, the UK’s first carbon mitigation platform that invests at least 51% of profits back into nature-based solutions and climate technology. Influenced by the reduction in the UK’s carbon footprint of energy, which was 0.254 KG CO2e in 2019 and now stands
Creation’s summer party to celebrate 20 years
Last month Creation arrived at Whittlebury Hall to celebrate our 20th anniversary. The sun was shining and to start off the party, we gathered in teams to battle it out for the top spot in several rounds of laser tag. From covering our guns to creeping up behind each other,
How to Choose the Right Account Based Marketing Agency
When it comes to choosing an account-based marketing agency (ABM Agency), it can be difficult to know where to start. What should you look for? How do you know if an agency is a right fit for your business? In this article, we will discuss some of the key factors
What is ABM? Account Based Marketing Defined, Tactics & Examples
ABM has been all the rage in B2B circles recently. But what is it? And more importantly, how can you use it to drive results for your business? In this article, we'll answer the key questions about ABM: What does ABM stand for? What are the benefits of ABM? What
Creation gets pretty muddy for charity
On Saturday 11th June, we put a team together of fine, young (okay maybe not so young), athletes to take part in Pretty Muddy. Running, bouncing and even falling around Willen Lake in Milton Keynes, our team of volunteers had so much fun raising money for Cancer Research UK. From
What on earth are we all doing in the metaverse?
Virtual worlds and assets, such as NFTS and the metaverse, are growing in popularity among consumers and brands. But is it wise to invest in the metaverse or is it just a tempting fad? What is the metaverse? Inspired by popular science-fiction films and novels, such as Snow Crash, the
From cartoons, such as Bored Ape by Yacht Club (BAYC), to videos like Charlie Bit Me, non-fungible tokens (NFTs) have exploded in popularity. And with sales reaching $25 billion in 2021, NFTs have become a part of popular culture that is set to continue in 2022. However, are you curious
Influencer Trends for 2022
Social media has become an integral part of modern life with the number of users rising every year. In 2021, Facebook recorded 2.8 billion users worldwide, YouTube reached 2 billion and Instagram reported 1.4 billion, showing it is not slowing down. In fact, social media will become even more important
Creation is recognised in the B2B Marketing UK Agencies Benchmarking Report 2022
We have some exciting news! Our hard work, passion and determination has been recognised in the B2B Marketing UK Agencies Benchmarking Report 2022. Covering the biggest and best UK B2B marketing agencies, Creation is thrilled to announce that we’ve been featured in three categories: Thirteenth out of the top 81
Merry Christmas and Happy New Year from Creation!
At Creation we're passionate about helping to protect our planet. Inspired by COP26 and the EarthShot Prize 21, this year our curiosity led us to find other, even better ways of reducing CO₂ from the earth's atmosphere than planting trees. And we discovered the fastest growing 'tree' is in fact under the sea! Kelp, seaweed and algae are actually the most efficient way to reduce CO₂ and this new ocean economy is key in fighting climate change.
With a new brand look and feel, and so many curious minds working in different, hybrid ways, we assessed our workplace to make sure it suited our new brand, culture and most importantly the wants and needs of our people. We found the perfect place that's modern, adaptable and suitable for all our employees' work/life balance needs.
The Jurassic Coast almighty hike
Our Senior Finance Manager, Rachel Lindley, completed a 13-mile hike of the Jurassic Coast to raise funds for Macmillan Cancer Support. Helping Macmillan to offer their invaluable services to those affected by cancer, Rachel raised £840 in donations.
SpenDebt for Business
We're extremely humbled and delighted that SpenDebt has chosen Creation to help launch their B2B micro-payments proposition in the US across key financial inclusion segments. SpenDebt, is an exciting new fintech business, that's focused on financial inclusion and education to help people get out of debt - which is the positive, meaningful type of client we want to be working with.
On Friday 24th September, our office was buzzing with energy. Employees travelled far and wide to gather together for our annual Macmillan Coffee Morning, and for some it was the first time they had met their colleagues in person.
It’s not just about the cat
At Creation, we may love our curious cat but in our weekly pets’ corner we’ve been showing a lot of love for our pet dogs too! Our furry friends are more than just pets, they’re our company when we’re working from home, they keep us fit in our lunch breaks and even contribute to our Zoom calls (sometimes a little too vocally!).
Petrofac meets Creation
We’re delighted to welcome a new client in September, Petrofac. Petrofac is a leading international service supplier to the energy industry. We 'won' this work via a series of "speed dating" events and a further in depth interview with the wider Petrofac team.
For healthy minds
The coronavirus pandemic has changed the way people work with the majority now working from home. With this in mind, mental health and wellbeing has never been more important, and at Creation Agency our people come first.
A is for AI in Advertising
TLDR: We cracked how to use AI to make your paid media the most competitive online that it can be, so you deploy measurable ad spend that drives pipeline and growth. Read on for more info - there's also a video - or save yourself some time and just scroll
A warm welcome from Singapore
In early 2021, Creation Agency expanded into Asia Pacific (APAC) by opening an office in Singapore, helping us provide a global service to our clients. Bringing a curious mindset, regional insights and a wealth of experience, our expert team uses their local knowledge to overcome the challenges of a diverse region.
Self isolating, working remotely, but still working as a team, and keeping motivated.
As a global agency covering EMEA, North America and Asia Pacific we're used to managing remote teams, but we are also used to having teams sat in offices, whether that's London or Scottsdale. The current environment means that we've taken the sensible decision to close our offices, so we now
How can the use of marketing phrases help sales conversion?
By using marketing phrases in your sales outreach, you can draw more attention to your brand. While marketing phrases have long existed, it’s not until recently that they became ubiquitous. Objectively, marketing phrases tend to point customers towards the benefits of a product or solution. When well-executed, such phrases tend
Take The Lead: finding a lead generation company
Just because you’re selling to a lot of people doesn’t mean you’re selling to everyone you could be. Maximizing every possibility, and making more possibilities happen, is what lead generation is all about. There is conversion potential in far more leads than you might think. Speaking from our own experience, up
The Choice Is Yours: Finding a B2B Marketing Agency
Waffle. And not the tasty kind. There’s a lot of it in marketing, and especially in the B2B sector. With so many agencies around touting for clients, it’s easy to be seduced by big promises, super-slick pitches and achingly hip branding. But these bear absolutely no relation to the ability
Advocate To Accumulate: Welcome To Employee Advocacy
In a world where everyone is making noise on social media, it’s a constant battle to rise above it and try and make yourself heard. This is especially true in the business space, where it’s harder than ever for enterprises to get consumers engaged with content. But there is a
The Battle: Inbound vs Outbound Marketing
Inbound? Outbound? They’re two words that get thrown around in marketing circles a lot. If you aren’t a seasoned expert, they just sound like meaningless buzzwords. In a changing marketing world, the distinction of inbound vs outbound marketing is actually of huge importance. So what’s the difference? The simplest way
Nine Questions about Digital Marketing Milton Keynes Businesses are Asking
If you’re looking for a digital marketing agency to work with, it can be easy to get lost in a maze of information and possibilities After all, there are so many different companies offering so many different services. So getting to the bottom of who does what and which one
How the Blockchain will change the face of Social Media in 2019.
Like me I'm sure you have you felt the tension building across social media recently. In order to look forward to 2019, we should take a pause and look back at 2018. What went wrong with Social Media in 2018? And why do people want something new? Well,
The Way Forward For Influencer Marketing
Influencer marketing is by no means new. But its surge in popularity in the last few years meant things were always bound to change. There are lots of established ways to get your influencer programmes up and running. But what works today doesn’t look like it’s going to work tomorrow. Why? Because
Your Social Media Marketing Strategy: Five Keys To Success
For most of us, social media is a major part of our everyday lives. It plays a key role in who we talk to, how we talk to them, how we engage with the things we interest us… and what we buy. There’s no doubt that social media marketing is now an
This Time, It’s Personal: Five Tips For Personalisation in Marketing
Knowledge of its basic principles and the benefits that can be derived from it are near-enough universal. But despite this, many enterprises are still struggling to execute their personalisation at a level that gives them the results they want – and that’s because it’s much easier said than done, for
Seven Keys To Conversion Rate Optimization
There's an endless array of tactics for measuring online sales and marketing performance. Arguably, few are more important than conversion rate optimization (CRO). In recent years, CRO has emerged as a valuable tool of maximizing how effective websites and apps are in turning interested visitors into engaged customers. This is
Five Small Business Marketing Automation Trends For 2019
There’s a perception that for small businesses, marketing automation and other advanced marketing techniques are a step too far or simply out of reach. Nothing could be further from the truth. All over the world, small- and medium-sized businesses (SMBs) embrace all the possibilities that digital marketing has to offer.
Five Brilliant Lead Generation Trends For 2019
Lead generation is the ultimate goal of every digital marketing operation. Without it, you’re going to find it very hard to do a lot of selling. But how to do it most effectively? Well, as with most things in a constantly evolving marketing landscape, there’s no hard and fast answer
Join us for a Masterclass at the B2B Marketing Expo 2019
We're excited to announce that Creation will not only be speaking at the B2B Marketing Expo in 2019, and have a stand, but also this year we'll be running invite only masterclasses throughout the 2 day event. We'll keep this post updated with confirmations of speakers and topics for each
Creation, Future Generation and Howdoo
A perfect partnership for Student life - connecting the Physical to the Virtual. Let’s start this post with a quick summary of what’s happening with Creation, Future Generation and Howdoo as it’s Christmas, and we’re all rather busy wrapping things up for the season. But it’s exciting, so I wanted
What Makes A Good Social Media Marketing Agency?
With so many platforms available, and literally billions of people out there to reach, the possibilities of social media from a marketing perspective are virtually endless. However, for many organizations big and small, the huge range of campaigns and tactics available can be a hindrance just as much as a
Look, Listen, Learn: What is Social Listening, and Why is it Important?
Look, listen, learn: what is social listening, and why is it important? A key part of any successful business is to understand the thoughts and feelings of your customers, and react with content based on those findings. But merely discovering those thought processes and acting on them directly can only
Creation Agency Partners with Howdoo
Creation Agency partnering with Howdoo to supply next Generation Social Media Marketing to it’s clients. Creation Agency is a global intelligent demand and sales generation agency, employing over 80 people in the UK and North America, with over 30 clients in the technology, manufacturing and finance sectors. Connecting the science of acquisition
Pay and Display: The Basics of Paid Media Marketing
To many businesses, social media is a great way of reaching out to huge numbers of potential customers cheaply. After all, Facebook, Twitter, Instagram and LinkedIn are all free to use, so your only definite cost is the salary of the person managing it all. But to take the penny-wise
What is Remarketing? Plus 5 Best Practices
Changed your mind? Not sure you want to learn about remarketing now? Close this blog. Go on, I dare you. There’s no escape. You’ll be seeing it again in an advert on another website you’ll visit later today. Resistance is futile… Don’t worry – I’m only joking. It’s merely my (admittedly slightly sinister) way of
What is lead generation? and why is it important?
Online dating is difficult. Believe me, I’ve learned that lesson the hard way. It’s a minefield of actions and processes that eventually find you a suitable partner to take out on a date. To begin with, you make a nice profile of yourself with some flattering photos and an interesting
What we can all learn from Expedia and why you shouldn’t be the new Uber.
Right off to bat I'd like to give a huge shout out to John Kim (former Chief Product Officer at Expedia and new President of HomeAway) and Aman Bhutani (President Brand Expedia Group) for the inspiration and content in this post. Thanks, guys. I came across a video the guys gave to Expedia partners,
How To: Increase Your Instagram Engagement & Followers
If you’re looking to increase your Instagram engagement and followers safe and secure without the use of those automated following and like for like apps, then read on! In case you wasn’t aware, Instagram has over 400 million active users, around 3.5 billion photo likes a day and an average of 80+ million