Checkmarx | Software Composition Analysis
Awareness campaign for multiple audiences
Promoting Checkmarx SCA next-generation open source security
A multi-channel campaign to engage technical and stakeholder audiences
Checkmarx partnered with us to develop and deliver their marketing strategy and creative concepts for their SCA software security platform. We then planned and executed aead generation campaign to widen their market presence and generate new sales opportunities.
The creative concept highlights the benefits of Checkmarx’ open-source code scanning tools. It was important to the client that we emphasised the value of safe software development using open source code without following the ‘easy’ route of negative messaging or scare-mongering.
We wanted to let people know the customer benefits of choosing SCA and raise awareness of the product. Creation Agency helped us to do this, while educating people on why they should care about open source security and potential pain points. For us, the campaign has been extremely successful in generating leads, as well as raising our profile as an organization.