Advertising Budgets Cut into 2023: Impact of Economic Downturn and Shifting Consumer Trends

Advertising budgets are being cut into 2023, with nearly 30% of major advertisers reducing their budgets, according to a survey by the World Federation of Advertisers (WFA). 74% of respondents said the economic downturn is influencing their 2023 budget decisions. However, there is some good news as well. 30% of