About Jason Sibley

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So far Jason Sibley has created 11 blog entries.

Marketeers struggle to transition to the 8-second world (and other insights) – Marketing Agency Report

Just finished reading the published Marketing and Advertising Agency Report for last year, and it has some really valuable insights. The report discusses the challenges facing agencies and their clients in today's fast-paced, rapidly-changing digital landscape. DOWNLOAD THE FULL REPORT The era of uncertainty has made it difficult for agencies

By |2023-01-19T15:07:25+00:0019.01.23|News|0 Comments

Dear Copywriter, is AI about to eat your lunch?

It is a common belief that with the advent of AI and large language models like GPT-3, many human jobs will become obsolete. It’s certainly possible that AI and ChatGPT, or other large language models, could replace some copywriters in the field of marketing. However, it’s important to consider the

By |2022-12-15T17:19:44+00:0015.12.22|News|0 Comments

Key Video Trends to look out for in 2023

As viewership and ad dollars continue to shift from traditional television to digital video, streaming services are facing challenges in reigning in costs and convincing more people to pay for subscription fees. Inflation and a stagnating economy are disincentivizing consumers from subscribing to additional entertainment products, which is becoming a

By |2022-12-13T12:47:17+00:0013.12.22|News|0 Comments

Conscious advertisers – how sustainable is the advertising industry?

76% of advertisers want the industry to further reduce carbon emissions Sustainability means existing without depleting natural resources. From the development of products, goods, and services to meeting needs without compromising future generations, sustainability is more than protecting the environment. Sustainability is economic development, social responsibility and more. That’s why

By |2022-10-20T12:41:46+01:0020.10.22|News|0 Comments