the curious marketing agency™
Just finished reading the published Marketing and Advertising Agency Report for last year, and it has some really valuable insights. The report discusses the challenges facing agencies and their clients in today's fast-paced, rapidly-changing digital landscape. DOWNLOAD THE FULL REPORT The era of uncertainty has made it difficult for agencies
Advertising budgets are being cut into 2023, with nearly 30% of major advertisers reducing their budgets, according to a survey by the World Federation of Advertisers (WFA). 74% of respondents said the economic downturn is influencing their 2023 budget decisions. However, there is some good news as well. 30% of
Our current three largest markets that we're building brands and driving demand into are Enterprise technology, Saas and Finance and Fintech is the where those three converge. It's also the most disruptive, so can be the fun but also volatile. The whole space took a large hit in 2022 with
It is a common belief that with the advent of AI and large language models like GPT-3, many human jobs will become obsolete. It’s certainly possible that AI and ChatGPT, or other large language models, could replace some copywriters in the field of marketing. However, it’s important to consider the
As viewership and ad dollars continue to shift from traditional television to digital video, streaming services are facing challenges in reigning in costs and convincing more people to pay for subscription fees. Inflation and a stagnating economy are disincentivizing consumers from subscribing to additional entertainment products, which is becoming a
Key takeaways from this weeks B2B Global ABM Conference This week saw the 6th Annual Global ABM conference hosted in London, and here are my notes if you didn’t manage to attend in person or online. TLDR: If you want to jump to my quick summary and actions - View
You’re in pursuit of leads, you have no time to filter them all and you don’t want to let them go cold. You need to generate sales, but struggle to separate the hot from the not, or the not just yet. There is a mismatch between sales and marketing that
76% of advertisers want the industry to further reduce carbon emissions Sustainability means existing without depleting natural resources. From the development of products, goods, and services to meeting needs without compromising future generations, sustainability is more than protecting the environment. Sustainability is economic development, social responsibility and more. That’s why
We have some great news to share… We’re extremely humbled and delighted that Lenovo Infrastructure Server Division (ISG) has chosen Creation to run an always-on, Account Based Marketing campaign to promote its modern portfolio of ThinkSystem Storage & Data Management solutions, together with Veeam, in Europe. The objective of the
Are you finding yourself spending more and more time trying to keep up with all the different marketing technologies out there? If so, you're not alone. In today's landscape, it seems like there's a new marketing technology every day. But the good news is that you don't need to use