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On the Things That Deliver

About Us

About Us About Us

Meet Some of the Team

Our Executive Team

Jason Sibley

CEO and Head of Strategy

Jason Sibley (formally Burrows) has a passion for all things sales, marketing, digital and social media. Working as CEO and Head of Strategy at Creation Agency, he focuses on global clients and specialises in demand generation solutions using intelligent digital marketing, combining marketing automation, paid media and social media. Jason is also a regular speaker on Demand Generation and Sales and Marketing alignment.

Peter Smith

Managing Director

With 16 years behind him as co-owner of Creation, Peter has been immersed in B2B sales and marketing programmes most of his career. Much of this time has been spent successfully leading complex client relationships to deliver integrated programmes across multiple marketing disciplines, providing a deep skill-set across strategic and tactical deployment options.

Jack Kosakowski

CEO (US Division)

Jack has a 13-year background in sales, working in the manufacturing, tech and digital space. He is known in the social space as the 'SaaSaNova' of marketing automation and a top thought-leader in social selling. His content can be seen on LinkedIn, SalesHacker, Act-On, Convince and Convert, Forbes and multiple other top social and sales channels. Jack delivers customised social selling training for B2B companies and digital strategies, all focused on disrupting the bottom line.

Kevin Thomas Tully

SVP North America

In his role as Senior Vice President - North America at Creation Agency, Kevin drives sales and marketing enablement strategies and revenue growth throughout digitally-savvy organizations. Kevin brings extensive experience managing senior-level sales and marketing strategy, brand development, integrated communications, and social media content strategy for regional and national brands. A Johns Hopkins-trained data scientist, Kevin has applied true buyer intent data, predictive analytics, and data mining to the sales and marketing process for more than a decade to gain a strategic marketplace advantage for leading brands worldwide.

Sam Batstone

Marketing Operations Director

Sam has 33 years of marketing experience, 19 of which have been in digital, across both agency and client side with multinational blue chips and start-ups. She has a reputation for driving excellence in project delivery, developing profitable growth strategies and AGILE innovation in process design. Putting this experience to work leading our marketing operations, Sam is responsible for ensuring that projects are given the best opportunity for success and our clients delighted.

Penny Abernethy

Client Delivery Director

Penny

With five years’ experience of marketing management in global IT services, my role is Client Delivery Director, with an emphasis on Creation’s key technology clients. Here, I build and execute the overall delivery plan for anything from simple marketing projects through to complex, multi-channel demand programmes. My goal is to ensure the highest levels of client satisfaction through a seamless delivery experience and highest quality implementation.

Alicia Kosakowski

Marketing Operations Director (US Division)

Alicia has been instrumental in the overall strategy and growth of the US division of Creation Agency. She has a proven track record for helping build multi-channel demand generation blueprints and leading the implementation. Her expertise is in marketing automation and building out data-driven lead generation for some of the fastest growing tech companies. She has a passion for customer success and an eye for detail.

Vivian Spencer

Chief Technology Officer

With software engineering as his background, Vivian has experience in both application and web development. With over a decade of development and project management experience, he provides Creation’s clients with an expert execution of the functional elements of their brief.

Graham Shaw

Creative Director

With over 20 years experience at the sharp end of some of the UK’s leading creative marketing and advertising design studios, working with some of the world’s biggest brands, Graham is responsible for the high creative standards we deliver through our in-house agency studio.

Martin Crook

Finance Director

Martin Crook

A qualified ACMA professional, Martin has held senior financial positions in the Construction, Video Games and FMCG Sectors. Martin joined Creation in 2008 as Finance Director. With a strong understanding of financial strategy and its commercial application, he supports our clients and staff with long-term planning and management of the commercial teams.

Jason Sibley
Peter Smith
Jack Kosakowski
Kevin Thomas Tully
Sam Batstone
Penny Abernethy
Alicia Kosakowski
Vivian Spencer
Graham Shaw
Martin Crook