Knowledge of its basic principles and the benefits that can be derived from it are near-enough universal. But despite this, many enterprises are still struggling to execute their personalisation at a level that gives them the results they want – and that’s because it’s much easier said than done, for

There's an endless array of tactics for measuring online sales and marketing performance. Arguably, few are more important than conversion rate optimization (CRO). In recent years, CRO has emerged as a valuable tool of maximizing how effective websites and apps are in turning interested visitors into engaged customers. This is

There’s a perception that for small businesses, marketing automation and other advanced marketing techniques are a step too far or simply out of reach. Nothing could be further from the truth. All over the world, small- and medium-sized businesses (SMBs) embrace all the possibilities that digital marketing has to offer.

Lead generation is the ultimate goal of every digital marketing operation. Without it, you’re going to find it very hard to do a lot of selling. But how to do it most effectively? Well, as with most things in a constantly evolving marketing landscape, there’s no hard and fast answer

We're excited to announce that Creation will not only be speaking at the B2B Marketing Expo in 2019, and have a stand, but also this year we'll be running invite only masterclasses throughout the 2 day event. We'll keep this post updated with confirmations of speakers and topics for each

A perfect partnership for Student life - connecting the Physical to the Virtual. Let’s start this post with a quick summary of what’s happening with Creation, Future Generation and Howdoo as it’s Christmas, and we’re all rather busy wrapping things up for the season. But it’s exciting, so I wanted

With so many platforms available, and literally billions of people out there to reach, the possibilities of social media from a marketing perspective are virtually endless. However, for many organizations big and small, the huge range of campaigns and tactics available can be a hindrance just as much as a

Look, listen, learn: what is social listening, and why is it important? A key part of any successful business is to understand the thoughts and feelings of your customers, and react with content based on those findings. But merely discovering those thought processes and acting on them directly can only

Creation Agency partnering with Howdoo to supply next Generation Social Media Marketing to it’s clients. Creation Agency is a global intelligent demand and sales generation agency, employing over 80 people in the UK and North America, with over 30 clients in the technology, manufacturing and finance sectors. Connecting the science of acquisition

To many businesses, social media is a great way of reaching out to huge numbers of potential customers cheaply. After all, Facebook, Twitter, Instagram and LinkedIn are all free to use, so your only definite cost is the salary of the person managing it all. But to take the penny-wise