Influencer marketing is by no means new. But its surge in popularity in the last few years meant things were always bound to change. There are lots of established ways to get your influencer programmes up and running. But what works today doesn’t look like it’s going to work tomorrow. Why? Because

For most of us, social media is a major part of our everyday lives. It plays a key role in who we talk to, how we talk to them, how we engage with the things we interest us… and what we buy. There’s no doubt that social media marketing is now an

Knowledge of its basic principles and the benefits that can be derived from it are near-enough universal. But despite this, many enterprises are still struggling to execute their personalisation at a level that gives them the results they want – and that’s because it’s much easier said than done, for

There's an endless array of tactics for measuring online sales and marketing performance. Arguably, few are more important than conversion rate optimization (CRO). In recent years, CRO has emerged as a valuable tool of maximizing how effective websites and apps are in turning interested visitors into engaged customers. This is

There’s a perception that for small businesses, marketing automation and other advanced marketing techniques are a step too far or simply out of reach. Nothing could be further from the truth. All over the world, small- and medium-sized businesses (SMBs) embrace all the possibilities that digital marketing has to offer.

Lead generation is the ultimate goal of every digital marketing operation. Without it, you’re going to find it very hard to do a lot of selling. But how to do it most effectively? Well, as with most things in a constantly evolving marketing landscape, there’s no hard and fast answer

We're excited to announce that Creation will not only be speaking at the B2B Marketing Expo in 2019, and have a stand, but also this year we'll be running invite only masterclasses throughout the 2 day event. We'll keep this post updated with confirmations of speakers and topics for each

A perfect partnership for Student life - connecting the Physical to the Virtual. Let’s start this post with a quick summary of what’s happening with Creation, Future Generation and Howdoo as it’s Christmas, and we’re all rather busy wrapping things up for the season. But it’s exciting, so I wanted

With so many platforms available, and literally billions of people out there to reach, the possibilities of social media from a marketing perspective are virtually endless. However, for many organizations big and small, the huge range of campaigns and tactics available can be a hindrance just as much as a

Look, listen, learn: what is social listening, and why is it important? A key part of any successful business is to understand the thoughts and feelings of your customers, and react with content based on those findings. But merely discovering those thought processes and acting on them directly can only