You’re in pursuit of leads, you have no time to filter them all and you don’t want to let them go cold. You need to generate sales, but struggle to separate the hot from the not, or the not just yet. ​​There is a mismatch between sales and marketing that

76% of advertisers want the industry to further reduce carbon emissions Sustainability means existing without depleting natural resources. From the development of products, goods, and services to meeting needs without compromising future generations, sustainability is more than protecting the environment. Sustainability is economic development, social responsibility and more. That’s why

We have some great news to share… We’re extremely humbled and delighted that Lenovo Infrastructure Server Division (ISG) has chosen Creation to run an always-on, Account Based Marketing campaign to promote its modern portfolio of ThinkSystem Storage & Data Management solutions, together with Veeam, in Europe.  The objective of the

Are you finding yourself spending more and more time trying to keep up with all the different marketing technologies out there? If so, you're not alone. In today's landscape, it seems like there's a new marketing technology every day. But the good news is that you don't need to use

Everything seems to be Account-Based Marketing (ABM) these days. B2B companies of all ranges and sectors claim to be doing it. Marketing agencies put it at the top of their services menu, whilst certifications and accreditations flourish. But as everything that gets hype, the danger is that ABM might lose

We're delighted to announce that we’ve partnered with Earth9, the UK’s first carbon mitigation platform that invests at least 51% of profits back into nature-based solutions and climate technology. Influenced by the reduction in the UK’s carbon footprint of energy, which was 0.254 KG CO2e in 2019 and now stands

Last month Creation arrived at Whittlebury Hall to celebrate our 20th anniversary. The sun was shining and to start off the party, we gathered in teams to battle it out for the top spot in several rounds of laser tag. From covering our guns to creeping up behind each other,

When it comes to choosing an account-based marketing agency (ABM Agency), it can be difficult to know where to start. What should you look for? How do you know if an agency is a right fit for your business? In this article, we will discuss some of the key factors

ABM has been all the rage in B2B circles recently. But what is it? And more importantly, how can you use it to drive results for your business? In this article, we'll answer the key questions about ABM: What does ABM stand for? What are the benefits of ABM? What

On Saturday 11th June, we put a team together of fine, young (okay maybe not so young), athletes to take part in Pretty Muddy. Running, bouncing and even falling around Willen Lake in Milton Keynes, our team of volunteers had so much fun raising money for Cancer Research UK. From