the curious marketing agency™
As a conscious employer and service provider, we’re taking action to build a low-carbon future. That’s why we are passionate about Global Recycling Day and promote recycling, reusing and repurposing items across our business. In fact to help our planet, in 2021 we sponsored one of Carbon Kapture’s asparagopsis (red
In 2023, competition for buyer attention and brand awareness across advertising, sales and marketing is at an all-time high. And with a rise in digital marketing spend, tech-native buyers and the value of data, the costs of everything, such as cost per mile (CPM), cost per lead (CPL) and cost
As a female-led creative agency (60%), everyday we acknowledge and celebrate the team of empowering women at Creation. And International Women's Day is a day of appreciation for us and our continued journey to create a fair and inclusive working environment. With a leadership team of 50% men and 50%
Just finished reading the published Marketing and Advertising Agency Report for last year, and it has some really valuable insights. The report discusses the challenges facing agencies and their clients in today's fast-paced, rapidly-changing digital landscape. DOWNLOAD THE FULL REPORT The era of uncertainty has made it difficult for agencies
Advertising budgets are being cut into 2023, with nearly 30% of major advertisers reducing their budgets, according to a survey by the World Federation of Advertisers (WFA). 74% of respondents said the economic downturn is influencing their 2023 budget decisions. However, there is some good news as well. 30% of
Our current three largest markets that we're building brands and driving demand into are Enterprise technology, Saas and Finance and Fintech is the where those three converge. It's also the most disruptive, so can be the fun but also volatile. The whole space took a large hit in 2022 with
It is a common belief that with the advent of AI and large language models like GPT-3, many human jobs will become obsolete. It’s certainly possible that AI and ChatGPT, or other large language models, could replace some copywriters in the field of marketing. However, it’s important to consider the
As viewership and ad dollars continue to shift from traditional television to digital video, streaming services are facing challenges in reigning in costs and convincing more people to pay for subscription fees. Inflation and a stagnating economy are disincentivizing consumers from subscribing to additional entertainment products, which is becoming a
We’re thrilled to announce that the stand we designed for our client KraftPowercon, a company who drives innovation within industrial power conversion, proudly received the iEco design award for most sustainable booth at the Taiwan Printed Circuit Association (TPCA) tradeshow. Awarded for supporting TPCA in promoting sustainable development, sharing their
Key takeaways from this weeks B2B Global ABM Conference This week saw the 6th Annual Global ABM conference hosted in London, and here are my notes if you didn’t manage to attend in person or online. TLDR: If you want to jump to my quick summary and actions - View